Based on the collective experience of our team, we have developed a roadmap that ensures the successful outcome of every project.

By identifying the key processes we ensure all stakeholders have absolute clarity on what needs to be achieved and how to get there.

It is this methodical 360 degree approach coupled with our proven creative skills that delivers targeted results.

PLANNING

COLLABORATION, STRATEGY & CREATIVE SCOPE

A goal without a plan is just a wish.

We can’t do what we do without you!

Discovering, Collaborating, Talking and Listening is where we start our creative journey together.

Here we identify what you want to achieve, get a better understanding of your business and make a plan to turn your ambition into results.

Once we have clarity of the goal, the focus is turned to defining the creative brief.

WHAT'S INVOLVED:
- Discovery Session
- Research
- Trends and Market Insights 
- Semiotics
- Brand Audit / Mapping

IDEATION

BRAND IDENTITY & PACKAGING DESIGN

Every brand begins as an idea.

Once we have a clear strategy defined, we then begin the creative stage of the project where we visually craft the core ideas that have the most power to build the personality and future reputation we want to instil in consumers’ minds.

WHAT'S INVOLVED:
- Concept Exploration
- Tone of Voice and Personality
- Naming
- Focus Groups and Consumer Insights
- Brand Assets Toolkit
- Brand Guidelines

PRODUCTION

FMCG ROLL OUT & IMPLEMENTATION

Paint both sides of the fence.

At this stage of the process we identify all the required assets, services and disciplines needed to execute the approved creative into production.

We pride ourselves on our output and accuracy by thoroughly engaging with each individual project and its content.

As creative artworkers we work closely with our design leads to ensure that the pack looks great on every facing and fully delivers on the approved concept.

Our production methods are robust yet agile to ensure we can react quickly to clients’ needs and deadlines.

These methods have been born out of our collective experience executing both small and large scale FMCG projects.

WHAT'S INVOLVED:
- Dedicated Project Manager
- Collation and Assessment of Assets
- Experienced Print Production Team
- Thorough Knowledge of Latest Food Industry Regulations
- Job Tracking and Version Control
- Archiving Onsite and Offsite

PRINT MANAGEMENT

PROOFING & PRESS PASSING

Ask twice, print once.

We don’t stop as soon as the artwork leaves the studio. We offer several post-production services to ensure continued quality throughout your product’s or brand's life cycle.

With a comprehensive knowledge of printing processes we can speak the printers' language and understand the technical aspects before the artwork becomes a printed pack.

A Press Passing service is available to provide in-depth technical expertise at print both here in Ireland and across Europe to ensure the final product is perfect.

WHAT'S INVOLVED:
- Repro Friendly Finished Artwork
- Analysis of Printer Specifications & Substrates
- Direct Contact with Printer and Repro Teams on your Behalf
- Review of Colour Drawdowns
- Proofing of Printers’ Digital Proofs and Cromalins
- Press Passing and Colour Management

POST-LAUNCH REVIEW

INNOVATIONS & FURTHER OPPORTUNITIES

Nothing measured, nothing gained.

It’s important that once the brand or product is launched that we measure its performance, quantify its effectiveness and get to the metrics of the matter.

Also worth noting is the relentless pace of change in the marketplace where your competitors react quickly and consumer habits shift and change rapidly. So much so, that the competitive landscape can be quite different to when we started the project. 

We embrace this change and use it to identify areas of further opportunity to sustain growth and increased value to your business.
As the market evolves, so does innovation within the printing and packaging industry, constantly redefining what is possible.

Our long history and close relationship with many of the leading printers in Ireland allows us to keep abreast of these latest innovations and how they can have a positive effect on your bottom line.

WHAT'S INVOLVED:
- Your Competitors’ Response
- New Customer Behaviours
- Shifting Market Trends
- Innovations in Printing and Packaging
- New Business Opportunities/Channels

READY TO TALK?

PIXEL INK LTD.

Unit 3, Santry Hall Industrial Estate, Santry, Dublin,
D09 E4E2