The overall design needed to provide breathing room on pack to communicate the brands promise and commitment to the environment.
To communicate this we created the straplines - 'Handmade with care’ and ‘Lunch that doesn’t cost the earth’ positioning these in key locations on pack whilst incorporating both typography and the visual cues of familiar recycling symbols to re-enforce the message.
"Thanks so much for your work on the Delicious branding project. You and the team did an excellent job and highly impressed with the communication and speed of turnaround.
Thanks for your help!"
Neidra Lenehan - Freshways Food Co.