The Loughshore Veg identity and packaging range was in need of a refresh to better respond to today’s market requirements and also strengthen their position within supermarkets in Northern Ireland and the UK.
In rebranding Loughshore Veg we under pinned the positioning strategy on the two key aspects of the company - their knowledge in cultivating the finest produce and their expertise as masters of precision engineering.
- Strategy and Positioning
- Tone of Voice
- Visual Identity
- Packaging Design
- Brand Guidelines and Toolkit
The visual identity provided a strong contemporary brand mark incorporating the geometric style leaf motif, clever use of negative space with angled lines reflecting their precise skill as vegetable butchers coupled with a unique shaped window to the product.
The neutral colours in the primary palette provided a background to best showcase their proposition - great produce that’s convenient and ready to use.
Loughshore Veg - a brand designed with thought, delivered with skill.