Eurovast, a leading Italian company in the global tissue industry, approached us to develop a brand identity and packaging design for a new range of premium bathroom tissues.
In creating the brand we focused on what things customers would associate with elegance, luxury and quality.
With these core ideas as our foundation we set about building the brand’s visual language.
We wanted to give the brand the royal treatment incorporating a regal colour palette of purple with warm cream complemented by silk and gold.
To build a premium brand that was the essence of luxury.