Eurovast, a leading Italian company in the global tissue industry, approached us to develop a brand identity and packaging design for a new range of premium bathroom tissues.
In creating the brand we focused on what things customers would associate with elegance, luxury and quality.
With these core ideas as our foundation we set about building the brand’s visual language.
We wanted to give the brand the royal treatment incorporating a regal colour palette of purple with warm cream complemented by silk and gold.
To build a premium brand that was the essence of luxury.
- Brand Identity
- Tone of Voice
- Packaging Design
- Print Management
To emotionally engage with customers and convey softness, warmth but also strength we developed the polar bear characters as the mascot for the brand.
These were lovingly illustrated by our in-house team to give the range a relatable tone of voice and that added bit of personality.
To highlight the ultra premium attributes of the tissue we crafted 3D illustrations that immediately showcased its luxurious 3-ply layering and quilted quality.
A brand to be trusted. With 100% satisfaction guaranteed, we created the love heart medallion device to deliver this promise to consumers.
The success of Suprema in the Irish, UK and Italian markets prompted the creation of a scented variant, extending the range for the upper premium market.
Since its launch the Suprema brand has attained a loyal customer base and continues to achieve growing sales and increased market share.