Modern life can be hectic with time a precious commodity.
Preparing family meals that are tasty, healthy and nutritious is a real challenge for working couples, young families and empty nesters.
To address this, TS Foods developed a range of carefully prepared meal centre solutions, identifying that providing the protein component greatly reduced the overall preparation time.
In bringing the brand to life, one of our key challenges was to get across the message that this is a meal solution and not a ready meal. We also wanted to convey that this range was lovingly created by a real person for real people.
- Strategy and Positioning
- Tone of Voice
- Visual Identity
- Packaging Design
- Brand Guidelines and Toolkit
The inspiration for creating the name Ann’s Kitchen was born out of the company’s origins, where the business was started by Ann, a cook and her husband Tony, a butcher, from their kitchen in 1978.
We wanted to build upon this story and create a tone of voice that evoked feelings of home, comforting food, expertise and heritage but with a modern twist
The hand stroke treatment of Ann’s name in the brand mark set a personable tone of voice to engage customers, with the plate shaped holding device marrying with ‘Kitchen’ - the place where it all began all those years ago.
The use of a bold and vibrant colour palette for the range ensured a strong footprint in the chilled category and distinct differentiation of products within the range to ease shopping.
The photography was styled to highlight the products inherit qualities - freshly prepared from quality ingredients with an intentional loose informal tone, just like family mealtimes.
TS Foods were successful in launching the range in SPAR, EUROSPAR, ViVo, SuperValu, Centra and Lidl.